Global investor General Atlantic has announced a partnership with Novak Djokovic, bringing him on board as a Global Strategic Advisor.
Latest Novak Djokovic News and Highlights
Main News
Novak Djokovic: Brand Endorsements | Business Ventures | Charity Work
This article details the brand endorsements, investments, and notable charity work of Serbian professional tennis player Novak Djokovic.
Has Novak Djokovic’s coaching change had an instant impact?
Novak Djokovic has parted ways with Andy Murray and is now working with Dusan Vemic. Has this change had any impact on his form?
The Djokovic–Murray partnership failed to serve an ace on the court — so what’s next?
The marriage between Novak Djokovic and Andy Murray looked promising—until it didn't. Now they're parting ways, so what's next for the Serb?
Novak Djokovic falters in Miami Open 2025 final
Novak Djokovic failed to win a 100th career ATP title this Sunday as he lost in the final of the 2025 Miami Open to Jakub Menšík.
Latest News
Will the Andy Murray coaching experiment work for Novak Djokovic?
Some words on the recent appointment of Sir Andy Murray as the new coach of Novak Djokovic. Penned by Neha Johri.
Novak Djokovic — Is this the beginning of the end?
Despite grabbing an Olympic gold medal, Novak Djokovic has had an underwhelming campaign this year. What does this mean for his future?
Aman appoints Novak Djokovic as global wellness advisor
Swiss-headquartered hotel group Aman has appointed star tennis player Novak Djokovic as its first-ever global wellness advisor.
Djokovic loses another sponsorship deal amid vaccine controversy
Novak Djokovic has lost yet another endorsement deal as his stance on the COVID vaccine continues to take its toll. Spanish teenager Carlos Alcaraz shocked World No. 1 at the...
Djokovic and the ensuing fallout from his anti-vax stance: reaction of his sponsors
World No. 1 tennis player. Splendid fitness icon. Age on his side. Oozing with energy. A global figure. Twenty Grand Slams. With such a reputation, it is but inevitable that...
