TagZ Foods on-boards Shikhar Dhawan as investor and brand ambassador

Indian professional cricketer Shikhar Dhawan has joined Bengaluru-based urban snack company TagZ Foods as an investor as well as a brand ambassador.

With Dhawan’s assistance, TagZ Foods hopes to engage more customers and encourage them to make healthier food decisions. The partnership between TagZ Foods and the Team India batter is expected to begin soon, and a range of marketing and promotional initiatives are planned to promote the brand’s gourmet snacks.

Anish Basu Roy, Co-founder, TagZ Foods, said:

“We are delighted to welcome Shikhar Dhawan to Team TagZ as our brand ambassador. He embodies the values that we stand for – better eating, fitness and an active lifestyle. His association with TagZ Foods in his dual capacity as investor and brand ambassador is deep integration into our brand’s mission. We hope to provide his fans with the fittest snacking experiences through our range of popped potato chips with 50% less fat, hemp cookies and gourmet dips.”

Dhawan added:

“I am thrilled to be associated with TagZ Foods, a brand that is dedicated to promoting fitter snacking habits. As a sportsman, I understand the importance of eating better and leading an active lifestyle. I am excited to be a part of TagZ Foods’ journey as it leapfrogs into its next orbit of growth and expansion. This is a deep and long-term partnership in my dual role as investor and brand ambassador at TagZ.“