Simran SinghaniaThis article contains information regarding the organisations enjoying a strong branding presence across the Tamil Nadu Premier League’s (TNPL) physical and digital assets as its sponsors and partners for the 2023 season.
DIGITAL COLLECTIBLES PARTNER
FanCraze
In June 2022, the TNPL announced that it had formed an exclusive collaboration with FanCraze, a cricket metaverse startup, to create Web 3.0 experiences and digital collectibles, becoming the first Indian cricket league to enter the digital collectibles and NFT space.
UMPIRE PARTNER
Lakshmi Ceraamics
Coimbatore-based Indian ceramic tiles retailer Lakshmi Ceraamics is serving the TNPL as the Umpire Partner for its 2023 season.
ORANGE & PURPLE CAP PARTNER
Ather Energy
Bengaluru-based Ather Energy, an Indian manufacturer of electric scooters, is a part of the TNPL roster as an associate sponsor for the Orange Cap and Purple Cap, held respectively by the highest run-getter and wicket-taker over the course of a TNPL season.
The deal between the two parties was signed in 2022.
ASSOCIATE PARTNER
Nippon Paint
In 2019, Japanese paint manufacturer Nippon Paint and the TNPL signed a sponsorship agreement, which was made possible by sports marketing firm TCM, making Nippon an Associate Partner of the league.
Dream11
The Mumbai-based Indian fantasy sports platform also serves as an Associate Sponsor to the TNPL. As per the deal, the platform holds licensing rights for all TNPL teams, providing its users the most authentic TNPL fantasy experience available on the market.
Boomer
Boomer, which is Mars Wrigley’s most well-liked product in India, was first developed in 1995 by Spanish candy company Joyco.
Boomer partnered up with the TNPL for its 2023 season as an Associate Partner. It is also the official sponsor of all the sixes hit in a TNPL match.
Sonata
Sonata Software Limited is also an Associate Partner for TNPL 2023. The Bengaluru-based provider of information technology services is the presenting partner of the “Most Stylish Player of the Match” award.
TITLE PARTNER
Shriram Capital
In 2021, financial conglomerate Shriram Capital Limited stated that it had partnered up with the TNPL. It serves as the title partner of the league and, prior to this, also sponsored the state cricket teams of Tamil Nadu for a period of five years from 2013.
OFFICIAL PARTNER
ARS 550D
Chennai-based construction firm ARS Steels & Alloy International’s TMT product ARS 550D is serving as an Official Partner to the TNPL for its 2023 season.
Dodla
Dodla Dairy Limited is a publicly-listed dairy business with headquarters in Hyderabad, India.
MEDICAL PARTNER
Kauvery Hospital
TNPL 2023 has Kauvery Hospital on board as its official medical partner. The deal sees Kauvery Hospital supply an ambulance for every TNPL match to make sure anyone—from player to spectator—has access to healthcare solutions in case of medical emergencies.
DIGITAL STREAMING PARTNER
FanCode
The exclusive digital rights to broadcast TNPL 2023 are held by Mumbai-based sports streaming service FanCode, which is offering 1080p broadcast of the games in both English and Tamil.
TICKETING PARTNER
PayTM | PayTM Insider
PayTM is an Indian multinational fintech company that specialises in digital payments and financial services. Both it and PayTM Insider, its proprietary ticket-booking platform, are serving as Ticketing Partners for TNPL 2023.
BROADCAST PARTNER
Star Sports Network
On Indian television, TNPL 2023 is being broadcast live by the Star Sports Network. The competition is broadcast on Star Sports 3 and Star Sports 1 (both their SD and HD variants) in Tamil and English, respectively.
STRENGTH PARTNER
Sharonply
The Chennai-based plywood products manufacturer is TNPL 2023’s Strength Partner. Players who exhibit strong performances in a game are given the “SharonPly Strong Performer Award” at the post-match presentation.
CAR PARTNER
Citroën
French automaker Citroën is TNPL 2023’s official Car Partner. The Citroën C3 is showcased at every TNPL game as part of the deal.
POURING PARTNER
Kalimark
The pouring partner of the TNPL for its 2023 season is beverage firm Kalimark, which has its headquarters in Thoothukudi, Tamil Nadu.
