TATA Group has retained the title sponsorship rights of the the Indian Premier League (IPL). The new five-year deal is reportedly worth ?2,500 crore — the highest-ever sponsorship amount in the league’s history.
TATA held the title sponsorship rights for the IPL in 2022 and 2023 and currently also holds the same for the Women’s Premier League (WPL).
Jay Shah, Honorary Secretary, BCCI, commented:
“We are elated to announce the partnership with the TATA Group as the Title Sponsors of the IPL. The league has transcended borders, captivating audiences worldwide with its unmatched blend of skill, excitement, and entertainment. Similarly, the TATA Group, rooted in India, has emerged as a symbol of excellence, making its mark across diverse global sectors. This collaboration embodies the spirit of growth, innovation, and a mutual dedication to excellence. The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage.“
Arun Singh Dhumal, Chairperson, IPL, said:
“The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey. The record-breaking sum of INR 2500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds in the world of sports. This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact. TATA Group’s commitment to cricket and sports is truly commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment.“
McLaren Racing have announced a new partnership with Japanese motorcycle and passenger car wheel manufacturer,…
Premier League giants Arsenal have announced a new multi-year deal with security provider, ADT, who…
French Formula One team Alpine has announced a partnership renewal with Argentine e-commerce company &…
MotoGP has announced a multi-year partnership with ticket and hospitality packages brand, Quint, who will…
The Hundred franchise Birmingham Phoenix have announced a new partnership with footwear brand Skechers, which…
The PGA TOUR has announced a new multi-year partnership with SPF-first skincare brand Supergoop!, who…