French esports organisation Team Vitality have announced a multi-year partnership with industry leader in memory products and technology solutions, Kingston Technology.
The partnership will see Kingston Technology’s brand Kingston FURY gain digital visibility on Team Vitality’s social media handles, with the company equipping the team with its SSD and RAM hardware to help them enhance their performances.
Kingston FURY and Vitality will also collaborate on various fan engagement activities.
Speaking about the deal, Robert Allen, Marketing Director, Kingston EMEA, commented:
“Kingston is proud to announce this sponsorship with Team Vitality, as the first French esports club, they have come a long way since 2013 to be one of the leading esports organisations in Europe.
“We look forward to being part of the team for many years to come, and with our performance DRAM and SSD upgrades in the V.Hive we look forward to enabling players to unleash their FURY in high level competition. Kingston has been at the heart of esports for the last two decades and this partnership is part of Kingston stepping up our game for fans and gamers from across the globe.“
Nicolas Maurer, CEO and Co-founder of Team Vitality, added:
“It’s a real pleasure to be able to partner with a brand that has such a rich heritage in esports. For years now, Kingston has leveraged its leading hardware to elevate the performance of teams to the next level and we couldn’t be happier about having the opportunity to work alongside them.“