Tennis Australia announces partnership with SPORTFIVE for Australian Open

Tennis Australia has announced a partnership with sports marketing agency SPORTFIVE, which will thus serve as its lead agency partner in Italy and Europe.

SPORTFIVE will work towards bringing in new partners for the Australian Open in Europe and Italy. Both Tennis Australia and SPORTFIVE will collaborate on creating IP-driven activations through content, broadcast, digital, and virtual advertising, with the aim of “enabling market-specific storytelling and scalable brand exposure.”

SPORTFIVE has also worked with Tennis Australia for the past two editions of the Australian Open.

The 2027 Australian Open is scheduled to take place between January 11 and 31, 2027.

Rosolino Amenta, Managing Director Italy, SPORTFIVE, said:

“The De Cecco partnership highlights how a premium global platform like the Australian Open can be leveraged to activate brands in local markets, delivering strong relevance and measurable impact while operating at international scale.”