Tennis Australia announces new partnership with SPORTFIVE for Australian Open

Tennis Australia has announced a new partnership with sports marketing agency, SPORTFIVE who will serve the Lead Agency Partner in Italy and Europe with SPORTFIVE set to work towards bringing in new partners for the Australian Open in Europe and Italy. Both Tennis Australia and SPORTFIVE will work towards creating IP-driven activations through content, broadcast, digital, and virtual advertising solutions, enabling market-specific storytelling and scalable brand exposure.

Tennis Australia and SPORTFIVE have previously partnered back in 2025 and 2026. The Australian Open 2027 will take place between January 11 and January 31, 2027.

Rosolino Amenta, Managing Director Italy, SPORTFIVE, said,

“The De Cecco partnership highlights how a premium global platform like the Australian Open can be leveraged to activate brands in local markets, delivering strong relevance and measurable impact while operating at international scale.”