Aditya ChaudhuriChinese tyre manufacturer ZC Rubber has been announced as the Official Global Tyre Partner of Arsenal Football Club.
The global partnership agreement will see the Chinese company enjoy branding presence at all Premier League, FA Cup and Carabao Cup games played at the Emirates Stadium going forward.
Juliet Slot, Chief Commercial Officer, Arsenal Football Club, said:
“We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals – including our front-of-shirt sponsorship with Emirates. There’s never been a better time to partner with Arsenal and it’s great to have ZC Rubber with us on our journey. We’re excited to support them in their ambition to reach new audiences around the world.”
Henry Shen, Vice President, ZC Rubber, added:
“We are delighted to be named as the official partner for Arsenal. We especially would like to thank our partner EMW Global for making this happen, as this partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers. It is our first time to take part in this global campaign with such a well-known club in the Premier League enjoying a long history and high reputation. Through this collaboration such as field ads, official social media, and player interactive events, we aim to enhance our brand awareness in global markets.
“We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”
