Tottenham Hotspur FC extend Cadbury partnership

Tottenham Hotspur Football Club have announced a multi-year extension of their partnership with Cadbury.

The British confectionery giant will thus remain an official partner of the club until the end of the 2029/30 season. Both parties will continue to work on fan engagement activities and campaigns, which will include giveaways and experiences such as VIP matchdays at Tottenham Hotspur Stadium.

The extension will also entail enhancing content campaigns with special focus on profiling fan stories around the Spurs women’s team. 

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur FC, commented:

“We’re thrilled to be extending our partnership with Cadbury, continuing to profile supporter stories and provide rewards through exclusive experiences. Since the partnership began, Cadbury and Spurs have shared a commitment to recognising those who dedicate so much to the Club, and we’re proud to continue working together to bring that shared purpose to life.”

Louise Page, Cadbury Partnerships & Owned Channel Lead, said:

“Cadbury is dedicated to celebrating the people at the heart of Tottenham Hotspur – the fans and N17 community that makes the club so special. Over the last six years, we’ve loved shining a light on Hotspur Heroes like Lyn, whose 72 years of following this club deserved a moment to remember, while giving thousands of fans the chance to attend matches and have incredible once-in-a-lifetime Spurs experiences. As we proudly continue our support of the men’s and women’s teams, we’re committed to creating even more memorable moments with the supporters who are the lifeblood of this club.”