This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Tottenham Hotspur Football Club (commonly referred to as “Spurs”) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
Tottenham Hotspur FC and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013, which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games.
In 2014, the two expanded their partnership in a new five-year deal that saw AIA became the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-per-annum extension.
Currently, AIA is officially Spurs’ Global Principal Partner.
American sportswear giant Nike became Spurs’ Official Kit Provider in 2017. The very next year, in October 2018, the two reached an agreement for a fifteen-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth £30 million per annum, approximately.
Kraken, a UK-based crypto platform, signed a partnership agreement with the club in July 2024 to become their first-ever Official Crypto and Web3 Partner as well as Official Sleeve Partner for their men’s and women’s teams.
The partnership aims to focus on advancing football fans’ understanding of crypto and how the technology can be applied to deepen connections to the sport. Over the course of the partnership, Kraken has pledged to engage with the club’s global fanbase through exclusive content, fan pop-ups, and behind-the-scenes footage of official Kraken and THFC events.
LeoVegas Group’s international sportsbook brand BetMGM signed a three-year partnership deal with Tottenham Hotspur FC in July 2024.
As official partner, BetMGM has its logo prominently featured on the media backdrops as well as the Spurs men’s training kit. It is also highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, home of the Spurs men’s team and the largest club stadium in London, as well as the stadium screens.
Castrol, a lubricant brand owned by bp, signed a three-year deal with the club in June 2024.
As part of the deal, Castrol is to create an “Away Fans Travel Fund” in conjunction with the club to support shared travel for fans based in the UK for select away matches of both the men’s and women’s teams of the club. Castrol has also pledged to collaborate with the club and engage both their fans and its customers across the globe through digital promotions and overseas activations.
In September 2024, Tottenham announced a three-year partnership with digital payments and fintech firm Ant International, roping it in as their Official Global Payment Solutions and Digital Wallet Partner. The company’s Alipay+ brand also became the Official Training Wear Sleeve Partner of Spurs’ men’s and women’s first teams.
As per the deal, Alipay+, Antom, and WorldFirst—all Ant International brands—are integrated into the Spurs system. Antom provides payment experiences for the fans at both Tottenham Hotspur Stadium and the e-commerce platforms used in the Asia-Pacific region.
bp’s electric vehicle (EV) charging brand bp pulse agreed on a three-year agreement with Tottenham Hotspur in June 2024 to become the Official EV Charging Partner of Tottenham Hotspur Stadium.
As per the deal, bp pulse is to work with the club to extend EV charging stations across its sites. With this deal, the club have also pledged to work on minimising the environmental impacts of their operations, including attempting to reduce the number of supporters traveling by private car on matchdays.
Spurs signed a five-year deal with British multinational investment bank and financial services holding company HSBC in October 2019, roping it in as their Official Banking Partner in the UK and Hong Kong.
As per the deal, HSBC engages with the club’s stadium redevelopment programme, which revolves around the newly-built home ground of their senior men’s team, thereby supporting new jobs, education, health, and social inclusion programmes.
The INEOS Grenadier, a 4×4 vehicle manufactured by INEOS Automotive, was announced as Spurs’ Official 4×4 Vehicle Partner in December 2022. The partnership was kicked-off by the INEOS Grenadier serving as the Presenting Partner of an exhibition match played between the Spurs senior men’s team and French side OGC Nice on December 21, 2022.
The partnership entails “digital and social content and matchday activations at Tottenham Hotspur Stadium, with the Grenadier logo visible on our dugout seat headrests”.
Spring, Texas-based American multinational enterprise and information technology company Hewlett-Packard Enterprise (HPE) was announced as Spurs’ Official IT Enterprise Networking Partner ahead of the construction of their new home ground in July 2017.
As per the deal, the two parties seek to make Spurs’ new stadium the most technologically advanced venue for sports entertainment on the planet. The club have installed HPE-owned Aruba’s networking solutions, with support from the company’s Pointnext services organisation, to supplement their technological demands.
HPE had a prior association with Spurs as their principal sponsor for the 2013/14 season’s matchday kits worn in the Premier League, before it was replaced by AIA.
The London-based online payment service was announced as the club’s Official Payment Partner in August 2023.
Apart from branding rights, the deal sees AstroPay issue a Spurs-branded prepaid card that offers exclusive club-specific benefits and rewards to its users.
In January 2024, AstroPay and Tottenham Hotspur launched special edition AstroPay x Tottenham Hotspur FC payment cards.
The American beverages giant was announced as the club’s Official Soft Drinks Partner in Europe in September 2022 as part of a multi-year agreement.
The deal sees Coca-Cola’s products made available inside Tottenham Hotspur Stadium. It also entails “unforgettable matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and limited-edition merchandise prizes” for the Spurs fans.
Dutch cider and beer company Heinken was announced as Spurs’ Official Beer Partner in May 2018, ahead of the 2018/19 season.
The deal grants Heineken pouring rights inside Tottenham Hotspur Stadium for some of its beer and cider products, including “Heineken”, “Amstel”, “Strongbow”, and “Old Mout Cider”.
American energy drink brand Monster Energy has been Tottenham Hotspur’s Official Energy Drink Partner since September 2019.
Apart from branding rights, the multi-year deal also grants the company access to the club’s first-team players for promotional featurettes, with many of its products made available to the visitors at Tottenham Hotspur Stadium.
In September 2022, Spurs announced a “long-term extension” of their partnership with Monster Energy.
South Korean tyre manufacturer Kumho Tyre first partnered with Tottenham Hotspur FC in 2016 as their Official Tyre Partner, with the club attempting to increase their reach in the South Korean market after the signing of South Korean football superstar Son Heung-min the year before.
Apart from branding rights, the deal has also seen the two parties also work together over fan engagement activities as well as co-branded digital campaigns, with the club also supporting the tyre manufacturer’s Corporate Social Responsibility programmes. Kumho also officially presents the club’s matchday player mascot programme.
The two parties last extended their partnership in a long-term agreement in July 2021, with the new deal brokered by Catalina and Partners (C&P).
Spurs announced a multi-year deal with global trading brokerage AIMS in September 2024, roping it in as their Official Online Trading Partner.
Apart from branding rights, the deal entails AIMS working with the club on multiple fan engagement activities through digital and social media campaigns.
Spurs signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in September 2023 to launch their own Fan Token.
As the Official Fan Token Partner of the club, Socios.com helps Spurs offer their fans a chance to obtain Fan Tokens that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game (“Token Hunt”).
Spurs kicked off the partnership by offering their members and season ticket holders of over 18 years of age free non-transferable Spurs Fan Tokens. When announcing the deal, the club also confirmed that Socios.com would fund the Tottenham Hotspur Foundation’s “Reignite” programme, which is aimed at “delivering adult employment opportunities and healthy lifestyle support” to the local Spurs community.
The Italian urbanwear brand was announced as the Official Formalwear Partner of the club on a two-year deal in July 2023.
Apart from branding rights, the deal entails Kiton supplying the playing and coaching staff of the Spurs senior men’s team with bespoke formalwear outfits.
EA Sports first served as Spurs’ Official Video Game Partner between 2012 and 2015 via its football simulation video game series FIFA—now rebranded to EA Sports FC. It signed a new deal with the club to return in the same capacity in August 2018.
The deal sees EA produce exclusive content for the club’s social media channels as well as an exclusive club-themed EA Sports FC package. EA’s deal with the Premier League sees the company hold exclusive rights to feature a fully-licensed Spurs, including real-life likeness of their players, kits, and stadiums, in its annual EA Sports FC release.
The two parties last renewed their partnership in August 2022.
The Nelson-based nutrition products manufacturer and supplier was announced as Spurs’ first-ever Official Performance Solutions Partner in August 2022 on a four-year deal.
As per the deal, apart from getting branding rights across the club’s assets, Science in Sport supplies its products to the Spurs squads and works with the club’s medical staff to enhance player performance by creating custom-made products catering to each player’s nutritional needs.
In June 2020, Spurs signed a deal with Chicago-based food group Mondelez, which made Cadbury the club’s Official Snack Partner.
Apart from branding rights, the deal also sees the two collaborate over fan engagement opportunities, such as the “Hotspur Heroes” campaign, which recognised the club’s supporters and key workers who went out of their way to contribute to the society during the COVID-19 pandemic.
In August 2023, the two parties renewed their partnership as part of a long-term agreement, with special focus on Cadbury’s “Sign with Fingers” campaign, aimed at encouraging “the learning of British Sign Language to make more people feel part of the conversation”.
The Samsonite-owned travel bags and suitcases manufacturing company was announced as the Official Formal Luggage Partner of the Spurs senior women’s team in October 2023.
The deal sees Samsonite supply both the playing and non-playing staff of the team with a personalised range of its products, with its logo also featuring on the back of the team’s matchday shirts.
TUMI also served as an official partner of the Spurs senior men’s team’s pre-season tours of 2022 and 2023.
In August 2024, celebrity chef and rapper Big Zuu’s water brand Drip became an official partner of Tottenham Hotspur Women, thus becoming their official front-of-training-wear partner.
The is a first-of-its-kind partnership in the Women’s Super League.
Based out of Amsterdam, MatchWornShirt describes itself as a global fan engagement company that offers sports clubs around the world fundraising solutions by providing them a platform to auction off shirts worn by their players in matches.
MatchWornShirt was announced as Spurs’ Official Digital Shirt Auction Supplier in May 2023.
As per the deal, since the start of the 2023/24 season, shirts worn by Spurs players during every match of the club’s senior men’s team and select matches of the senior women’s team have been put up for auction on the MatchWornShirt website, “with a percentage of the proceeds going to charity”.
The Buffalo, New York-based American headwear brand has been the Official Headwear Licensee for Tottenham Hotspur FC since September 2018.
As per the deal, New Era produces club-themed headwear which is sold in its retail stores and at the club shop at Tottenham Hotspur Stadium.
The New York-based stock photography, stock footage, stock music, and editing tools provider was announced as the club’s Official Photography Supplier in a deal that officially kicked off on July 13, 2023, according to the press release made available on the Shutterstock website.
As per the deal, Shutterstock’s supplies the club images for all their matches since the start of the partnership, with its archive also housing “iconic images, behind the scenes shots and the [Spurs] fan community at large”.
The Malmö-based luxury bed manufacturer was announced as the club’s Official Bed Supplier in December 2022.
Apart from branding rights, the partnership entails Duxiana supplying its products to the Spurs players both at their home and at The Lodge, the club’s player accommodation facility at Hotspur Way.
The Manchester-based British specialised team and business travel support provider serves as the Official Team Travel Supplier to the club.
Tottenham Hotspur and Destination Sport Travel last renewed their partnership in September 2022.
Apart from looking after the club’s travel needs for their teams’ matches, Destination Sport Travel also works with the club “to measure, manage and report on travel emissions, with the objective to reduce emissions where possible and identify sustainable team travel options” as well as help them offset their carbon emissions “via the purchase of carbon credits verified by the UN Framework Convention on Climate Change”.
The London-based nutritional sports drinks producer was announced as the club’s Official Sports Nutrition Drink Supplier in January 2023 as part of a four-year agreement.
As per the deal, each player of the Spurs senior men’s team is supplied with bespoke EXALT beverages to complement his specific training and recovery regimes.
Chinese artificial turf maker Citygreen Sports Group and Tottenham Hotspur FC signed a multi-year partnership agreement in June 2024, which made the former the club’s official synthetic turf supplier.
As part of the deal, Citygreen is to work with the club to install a new synthetic pitch at their training centre in Enfield, which will be used by the Spurs men’s and women’s academy teams as well as for community events.
Local brewery Beavertown was announced as the club’s Official Craft Beer Supplier in May 2018 in a deal which would see the brewery operate at Tottenham Hotspur Stadium.
As per the deal, Beavertown operates a microbrewery inside the club’s new stadium and also has pouring rights for its craft beers inside the stadium on matchdays, along with a dedicated taproom.
The two parties have also collaborated to create a Spurs-themed craft beer, called “One of Our Own”, which is a 4.9% ABV brew based on a British IPA.
Moët Hennessy is a liquor company comprising champagne brand Moët & Chandon and cognac brand Hennessy. It is part of the Paris-headquartered French multinational corporation LVMH Moët Hennessy Louis Vuitton.
The Moët & Chandon champagne acts as an Official Supplier of Tottenham Hotspur Stadium.
HP is the Official Computer Hardware Supplier to Tottenham Hotspur FC. The Palo Alto-based company supplies the club with end-point devices, including retail point of sales systems (POS), personal systems, commercial printers, and displays.
British fragrance and personal care brand Molton Brown was announced as the club’s Official Supplier of Toiletries in February 2019.
As per the deal, Molton Brown supplies its products to the club’s training centre, their head offices at Lilywhite House, and the premium spaces at Tottenham Hotspur Stadium.
The two parties last renewed their partnership in October 2022.
Energy and automation digital solutions company Schneider Electric has been the club’s Official Stadium Energy Management Provider since March 2018.
As per the deal, Schneider distributes the power supply to Tottenham Hotspur Stadium and oversees the energy efficiency and management at the venue.
HARMAN Professional Audio Solutions was announced as the club’s Official Audio Supplier in July 2018.
As per the deal, the Stamford, Connecticut-based company supplies its range of amplifiers, JBL loudspeakers, and subwoofers to Tottenham Hotspur Stadium.
The Oskaloosa, Iowa-based private American company was announced as the Official Stadium Field of Play Lighting Supplier for Tottenham Hotspur Stadium in April 2018.
As per the deal, Musco provides on-pitch lighting solutions at Tottenham Hotspur Stadium. Around 324 floodlights are installed on the underside of the stadium’s roof in clusters of six. The lighting system is ensured to not only meet the UEFA and NFL requirements to host their games, it also guarantees a state-of-the-art experience to players and fans alike.
The Dornbirn-based Austrian lighting technology company was announced as the Official Lighting Supplier for Tottenham Hotspur Stadium in July 2017.
As per the deal, Zumtobel provides the club with its “acdc”, “Reiss”, “Thorn”, “Tridonic”, and “Zumtobel” brands as well as Zumtobel Group Services to deliver lighting solutions across Tottenham Hotspur Stadium, including the player facilities, internal seating bowl, concourses, premium areas, and the extensive glass façade wrapped around the exterior of the stadium.
CleanEvent Services, a provider of large-scale cleaning services to sports, leisure, and entertainment venues, has served as Tottenham Hotspur FC’s Official Stadium Cleaning Supplier since July 2018.
CleanEvent last signed a partnership renewal contract with the club in July 2021.
As per its agreement with Spurs, the High Wycombe-based cleaning company provides its services to the club’s head office at Lilywhite House and at Tottenham Hotspur Stadium.
Carlisle Support Services has been an official workforce solutions provider across all Spurs estates since 1997. It became the club’s sole supplier of security in 2017.
Carlisle Support Services retained the rights to provide stewarding, security, and cleaning services when the club’s new stadium began its operation in April 2019.
Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods.
Ahead of the 2024/25 season, Tottenham Hotspur roped in Walkers as their official crisps partner.
GroundWOW is an AV (Autonomous Vehicle) platform—a provider of tech services that works with sports stadiums, venues, and event organisers to deliver brand activations. It created the world’s first autonomous full-colour stadium ground printer.
In September 2024, Spurs announced GroundWOW as their Official Ground Printing Supplier.
As per the deal, the club work with GroundWOW to deliver high-definition printed logos on the pitch-side areas at Tottenham Hotspur Stadium using the company’s autonomous robotic technology.
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