Premier League club Tottenham Hotspur have announced Science in Sport (SiS) as their first official performance solutions partner on a four-year deal.
As per the deal, SiS will supply Spurs with products and a customised performance solutions framework that will help them develop their own nutrition plan. Spurs will hire personnel to assist SiS in creating the programme, which will be overseen by Emma Tester, the club’s head nutritionist.
In exchange, SiS will receive brand exposure on water bottles and coolers as well as branding promotion at the club’s training facility and home stadium. Spurs’ recently-launched streaming service Spursplay will also have SiS-themed content.
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Commenting on the deal, Emma Tester, Head of Nutrition at Tottenham Hotspur, said:
“At Tottenham Hotspur we aspire to be the world’s best in performance nutrition. Since the start of pre-season, we have been working closely with James Morton and the team at SiS to get the products implemented across the squad and begin planning our wider nutritional strategy.
“Having access and support from industry-leading experts is of huge benefit to us. We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.”
Prof. James Morton, Director of Performance Solutions at SiS, added:
“Science in Sport are committed to fuelling the world’s best athletes and sports teams with world leading science and innovation. With our Performance Solutions programme, we tailor our research, innovation, and world class knowledge to deliver a true competitive advantage. We are delighted to partner with Tottenham Hotspur, a sports team who share the same pioneering values and vision.”