Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France.
The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its long-standing partnership with the French bicycle race beyond two decades.
Škoda will also continue sponsoring the Tour de France Femmes.
Martin Jahn, Board Member, Sales & Marketing, Škoda, added:
“By continuing our trustful partnership with ASO and the Tour de France, Skoda reaffirms its strong connection to cycling and its fans worldwide. The Tour de France is the world’s most-watched cycling race. In 2023, it attracted nearly 150 million viewers in Europe alone. This exceptional visibility greatly benefits our products, offering us the opportunity to reinforce Skoda’s position as a key supporter of cycling.“
Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…
Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…
Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…
Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…