Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France.
The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its long-standing partnership with the French bicycle race beyond two decades.
Škoda will also continue sponsoring the Tour de France Femmes.
Martin Jahn, Board Member, Sales & Marketing, Škoda, added:
“By continuing our trustful partnership with ASO and the Tour de France, Skoda reaffirms its strong connection to cycling and its fans worldwide. The Tour de France is the world’s most-watched cycling race. In 2023, it attracted nearly 150 million viewers in Europe alone. This exceptional visibility greatly benefits our products, offering us the opportunity to reinforce Skoda’s position as a key supporter of cycling.“
Long-term partnership continues French Formula One team Alpine have announced a partnership renewal with its…
Can hosts Sri Lanka salvage the series? After handing the hosts a hammering in the…
After a long and hectic league phase, 24 clubs make it through to the next…
This article contains information regarding Barcelona FC and Spanish professional football player Lamine Yamal with…
Here is our preview for the first ODI of the 2025 England tour of India.…
AC Milan have expanded their partnership Bitpanda, which will now act as the club's back-of-shirt…