Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France.
The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its long-standing partnership with the French bicycle race beyond two decades.
Škoda will also continue sponsoring the Tour de France Femmes.
Martin Jahn, Board Member, Sales & Marketing, Škoda, added:
“By continuing our trustful partnership with ASO and the Tour de France, Skoda reaffirms its strong connection to cycling and its fans worldwide. The Tour de France is the world’s most-watched cycling race. In 2023, it attracted nearly 150 million viewers in Europe alone. This exceptional visibility greatly benefits our products, offering us the opportunity to reinforce Skoda’s position as a key supporter of cycling.“
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