Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France.
The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its long-standing partnership with the French bicycle race beyond two decades.
Škoda will also continue sponsoring the Tour de France Femmes.
Martin Jahn, Board Member, Sales & Marketing, Škoda, added:
“By continuing our trustful partnership with ASO and the Tour de France, Skoda reaffirms its strong connection to cycling and its fans worldwide. The Tour de France is the world’s most-watched cycling race. In 2023, it attracted nearly 150 million viewers in Europe alone. This exceptional visibility greatly benefits our products, offering us the opportunity to reinforce Skoda’s position as a key supporter of cycling.“
Reigning Indian Premier League (IPL) champions Royal Challengers Bengaluru (RCB) has announced a partnership renewal…
The Board of Control for Cricket in India (BCCI) has joined forces with the United…
Former Indian cricket team captain Mahendra Singh Dhoni has been announced as an investor and…
Virat Kohli has teamed up with Johnnie Walker Luxe Blended Water to headline the brand's…
Defending Indian Premier League (IPL) champions Royal Challengers Bengaluru (RCB) has once again partnered with…
Inaugural Indian Premier League (IPL) champions, Rajasthan Royals has announced a new partnership with Indian…