Trent Rockets of The Hundred have announced a long-term partnership with protective cricket equipment manufacturer Masuri, bringing it on board as their Official and Exclusive Helmet and Neck Protection Provider.
The partnership, set to run through to 2030, will see the Winchester, Hampshire–headquartered company provide the Rockets with its helmet and neck protection products. Masuri will also work with the franchise to promote best player safety practices.
Additionally, apart from equipment, Masuri will also offer the Rockets’ men’s and women’s teams specialist fitting and scanning sessions, with collaboration on digital content and matchday branding and hospitality rights also part of the multi-year agreement.
Joe Sharphouse, Head of Commercial for Trent Rockets, commented:
“Player safety is at the heart of everything we do, and we’re proud to be partnering with a brand that shares those values so strongly. Masuri has built an outstanding reputation within the game for innovation and quality, and this partnership will help ensure our players continue to benefit from some of the very best protective equipment available. We look forward to working together over the coming years to champion safety and support the continued growth of cricket.”
Ben Puzny, Global Head of Partnerships at Masuri, added:
“We are thrilled to be partnering with Trent Rockets, a team that has quickly established itself as one of the leading brands in The Hundred. Both organisations share a commitment to high performance, innovation and player welfare, making this a natural fit. We look forward to supporting Trent Rockets with our world-class protection products and working together to promote the importance of player safety at every level of the game.”
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