TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors

International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors. 

As part of the deal, TUMI will act as the official luggage partner of the two golfers. Korda and Åberg will exclusively carry TUMI luggage and backpacks on tour as well as off course.

Additionally, TUMI has also been selected to design all-new, custom 19 Degree Aluminum trophy cases for the Solheim Cup and the CME Group Tour Championship.

Also read: Nelly Korda’s brand endorsements

Speaking on the collaboration, Nelly Korda said: 

“I’m so excited to partner with TUMI as a global ambassador, representing the brand on tour and off course. There’s a lot of synergy between TUMI as a brand and how I approach my game – we share the same drive for perfection. It’s a partnership that truly feels like the perfect fit.“

Speaking on the brand endorsement, Ludvig Åberg said: 

“I’ve been a fan of TUMI for a long time, so it’s a surreal feeling to be tapped as one of their newest global ambassadors. It’s a full-circle moment to work with a brand I so greatly respect, and to have their support as I compete at this high level.“

Speaking on the design opportunity, TUMI’s Creative Director, Victor Sanz, commented: 

“Being chosen to design the trophy cases for these iconic LPGA Tour and PGA TOUR tournaments is an incredible honor for TUMI, especially as we continue to support the organizations and the players within them.“