Rahul SahaThis article contains information about American professional golfer Nelly Korda’s brand endorsement deals.
Nelly Korda’s brand endorsements— BMW Group, Cisco, Delta Air Lines, Goldman Sachs, Nike, Richard Mille, T-Mobile, TaylorMade, Whoop, Franklin Templeton, Hanwha Q Cells, UKG, Grant Thornton, Livpur, J.Lindeberg, Titleist.
BMW Group
The German luxury car manufacturer has a partnership agreement in place with the former women’s world no. 1 golfer as per Forbes.
Cisco
Cisco, one of the largest tech companies in the world, roped in Korda along with a few more golfers as brand ambassadors in January 2020 in an attempt to foster equality and inspire the next generation of female golfers.
Delta Air Lines
Delta Air Lines, one of the major US airlines and a legacy carrier, roped in Korda as a brand ambassador as part of a multi-year deal in July 2023.
Goldman Sachs
American multinational investment bank and financial services company Goldman Sachs announced the signing of a multi-year partnership agreement with Korda in March 2023.
As per the deal, Korda wears a Goldman Sachs-branded visor during her professional golf outings.
Nike
The American sportswear and sports equipment giant and Korda announced the signing of a multi-year deal in January 2023, putting an end to her deal with J.Lindeberg.
Richard Mille
Swiss luxury watchmaker Richard Mille roped in Korda as a brand ambassador in June 2019 as part of a multi-year partnership agreement.
Interestingly, Nelly’s siblings Sebastian and Jessica also endorse Richard Mille.
T-Mobile America
The American division of the German multinational telecom giant also has a brand endorsement agreement in place with Korda.
TaylorMade Golf
TaylorMade Golf, an American golf equipment manufacturing company, signed a multi-year equipment deal with Korda in January 2023.
The deal sees Korda play with TaylorMade clubs and its TP5 ball, wear TaylorMade headwear and carry a company-branded staff bag.
Whoop
American wearable tech company Whoop roped in Korda as a brand ambassador in February 2021.
Apart from having endorsement deals in place with both Nelly and her sister, Jessica, Whoop is also the official fitness wearable partner of the Ladies Professional Golf Association (LPGA).
Franklin Templeton
Franklin Templeton Investments, a global investment firm and holding company, announced the signing of a partnership agreement with Korda in March 2021.
As per the deal, Korda features the Franklin Templeton logo on her apparel during all of her LPGA golf tournaments across North America, Asia and Europe.
Hanwha Q Cells
Hanwha Q Cells, a major South Korean manufacturer of photovoltaic cells, roped in Korda as a brand ambassador in July 2017.
As part of the multi-year deal, Hanwha has committed to nurturing Korda as a competitive golfer as well as strengthen its brand image.
UKG
The American multinational tech firm roped in Korda as a brand ambassador in January 2021.
Grant Thornton
Grant Thornton, an American professional services network of independent accounting and consulting member firms that provide assurance, tax and advisory services to privately-held businesses as well as public-interest and public-sector entities, roped in Korda as a brand ambassador in 2021.
LivPur Nutrition
LivPur Nutrition, an American sports hydration and lifestyle brand, partnered with Nelly and Jessica Korda in April 2022.
As per the deal, the two golfers serve as brand ambassadors as well as investors to the nutrition brand.
Previous Deals
J.Lindeberg
The Swedish clothing company had announced the signing of a multi-year agreement with Korda in November 2022.
Titleist
Titleist, an American brand of golf equipment produced by Acushnet Company, had been Korda’s official equipment partner till December 2022, at which point the golfer decided to switch to TaylorMade.
