TVS Eurogrip signs major deal with CSK

TVS Europgrip announced as CSK’s principal sponsor.

One of India’s leading two- and three-wheeler brands, TVS Eurogrip has been announced as Indian Premier League side Chennai Super Kings’ principal sponsor.

The three-year deal will get underway from 2022 and last until the 2024 season, with it being reportedly worth ?100 crore.

The partnership will see the TVS Eurogrip logo on the front of the Chennai Super Kings jersey, while both parties will also collaborate on multiple advertising campaigns and fan engagement activities.

P Madhavan, executive vice president–sales and marketing, TVS Srichakra, commented:

“TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip.”

K S Viswanathan, CEO, Chennai Super Kings Cricket, added:

“We are delighted to have TVS Eurogrip as our Principal Sponsor and we welcome them to the Super Kings’ family. It’s going to be an exciting phase (the next three years) for us. We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellow far and wide.”