Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto.
The “resilient aspirers” campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country’s first female bouncer, Mehrunissa Shaukat Ali. The campaign highlights the daily struggles of everyday commute and how that should not stop us from chasing our dreams.
The campaign aims to “connect the three stars, each of whom had a humble beginning in life, to Uber Auto, a product used by millions of Indians who are resilient aspirers in their own way”. It tells the stories of Ali, Natarajan and Jaiswal and conveys the message of their struggles, grit and concerns.
Ameya Velankar, Head of Marketing, Uber India and South Asia, commented:
“At Uber, we are constantly reimagining the way we move people for the better. Through our affordable product, Uber Auto, we aim to make our platform accessible to millions of resilient aspirers in India who are constantly striving to fulfil their ambitions. Our campaign celebrates the spirit of those who are willing to extend themselves & question the status quo. The stories of Yashaswi, Mehrunissa, and T. Natarajan truly represent this spirit. They emerged from humble beginnings & have gone on to ace their respective fields. It is our tribute to all resilient aspirers in the country.“
With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…
Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…
Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…
Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…
Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…
Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…