Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto.
The “resilient aspirers” campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country’s first female bouncer, Mehrunissa Shaukat Ali. The campaign highlights the daily struggles of everyday commute and how that should not stop us from chasing our dreams.
The campaign aims to “connect the three stars, each of whom had a humble beginning in life, to Uber Auto, a product used by millions of Indians who are resilient aspirers in their own way”. It tells the stories of Ali, Natarajan and Jaiswal and conveys the message of their struggles, grit and concerns.
Ameya Velankar, Head of Marketing, Uber India and South Asia, commented:
“At Uber, we are constantly reimagining the way we move people for the better. Through our affordable product, Uber Auto, we aim to make our platform accessible to millions of resilient aspirers in India who are constantly striving to fulfil their ambitions. Our campaign celebrates the spirit of those who are willing to extend themselves & question the status quo. The stories of Yashaswi, Mehrunissa, and T. Natarajan truly represent this spirit. They emerged from humble beginnings & have gone on to ace their respective fields. It is our tribute to all resilient aspirers in the country.“
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