fbpx
Cricket News

Uber releases new campaign with Indian athletes

Aditya Chaudhuri Aditya Chaudhuri

Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto.

The “resilient aspirers” campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country’s first female bouncer, Mehrunissa Shaukat Ali. The campaign highlights the daily struggles of everyday commute and how that should not stop us from chasing our dreams. 

The campaign aims to “connect the three stars, each of whom had a humble beginning in life, to Uber Auto, a product used by millions of Indians who are resilient aspirers in their own way”. It tells the stories of Ali, Natarajan and Jaiswal and conveys the message of their struggles, grit and concerns. 

Ameya Velankar, Head of Marketing, Uber India and South Asia, commented:

At Uber, we are constantly reimagining the way we move people for the better. Through our affordable product, Uber Auto, we aim to make our platform accessible to millions of resilient aspirers in India who are constantly striving to fulfil their ambitions. Our campaign celebrates the spirit of those who are willing to extend themselves & question the status quo. The stories of Yashaswi, Mehrunissa, and T. Natarajan truly represent this spirit. They emerged from humble beginnings & have gone on to ace their respective fields. It is our tribute to all resilient aspirers in the country.

Yashaswi Jaiswal
T Natarajan
Uber releases new campaign with Indian athletes (1)
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Hardik Pandya Teams Up With FanCode ShopHardik

Hardik Pandya teams up with FanCode Shop

Indian professional cricketer Hardik Pandya has unveiled his brand identity and a premium range of performance wear with FanCode Shop.

Rohit Sharma joins forces with Wavin

Rohit Sharma partners with Wavin

Indian professional cricketer Rohit Sharma has been roped in as brand ambassador by plumbing and drainage solutions provider Wavin.

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Following Jasprit Bumrah's incredible 2024 ICC Men's T20 World Cup, pundits and fans have been singing the praises of the right-arm quick. We thought it was the right time to discuss if Bumrah is the greatest India quick of all time.