UEFA signs new partnership with Haleon
The UEFA has announced a multi-year partnership agreement with consumer health firm Haleon, who will join the UEFA Medicals as their first-ever Health Partner. The partnership will see Haleon exchange knowledge with UEFA and work towards strengthening the standards and provide guidance in pain management, helping the players with their health and support recovery. Both will also work towards shedding light on the lack of clear, science-based guidance available beyond elite sport, generating and sharing evidence to support clinicians, teams and players at all levels of the game. UEFA and Haleon will work on developing expert reviewed educational initiatives, such as webinars and digital learning modules, designed to embed trusted, evidence-led approaches to pain management into everyday clinical practice across Europe.
Dr Zoran Bahtijarevi?, Chief of Medical and Anti-Doping, UEFA, commented,
“This partnership with Haleon reflects our shared interest in advancing the scientific understanding of pain management in football. By working together on research and knowledge exchange, we have the opportunity to further develop evidence based guidance that supports clinicians and medical teams in their day to day practice. Strengthening the quality and clarity of scientific evidence remains central to UEFA Medical’s mission, and this collaboration provides a valuable framework to continue that work.”
Eran Gefen, VP and head of medical & scientific affairs, OTC, Haleon, added,
“Haleon’s role in this collaboration is to bring medical expertise that strengthens the scientific guidance available to healthcare professionals managing pain in active individuals. By combining Haleon’s trusted pain-relief expertise and portfolio of pain-relief and sensorial relief brands – recommended by consumers and healthcare professionals alike – with UEFA’s specialist knowledge, we can provide clearer, evidence informed advice that supports self-care, a safe return to movement and helps people choose pain solutions that are right for their needs.”
