UEFA ropes in BYD for EURO 2024

BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the event.

UEFA EURO 2024 is scheduled to take place between June 14 and July 14, 2024, in Germany. 

BYD, as per the agreement with UEFA, will be providing electric vehicles to all stakeholders during the event as the European football-governing body aims to host the most sustainable European Championship till date. BYD will also have official fan zone presence and host various events across its European stores to celebrate the month-long event. 

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Guy-Laurent Epstein, Marketing Director, UEFA, commented:

“We are excited to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies with a reputation for global innovation in new energy vehicles and the world’s biggest electric car company, as a partner for UEFA EURO 2024.“

Michael Shu, Managing Director, BYD Europe, added:

“BYD is thrilled to partner with UEFA EURO 2024 and proud to be the first E-mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience.“