The Union of European Football Associations (UEFA), the official governing body of football in Europe, has signed a partnership agreement with German poultry producer WIESENHOF, roping it in as a National Partner for Women’s EURO 2025.
The deal will see WIESENHOF enjoy branding presence over the course of the event via LED parameter boards, media backdrops, and press conferences.
Guy-Laurent Epstein, UEFA Marketing Director, commented:
“We are thrilled to welcome WIESENHOF back to the UEFA commercial family following our successful partnership during UEFA EURO 2024. Our previous collaboration demonstrated the impressive power and reach of WIESENHOF’s distribution network, as well as their commitment to bringing their sponsorship to life through engaging promotional campaigns. This renewed partnership will offer countless fans the opportunity to win unforgettable experiences at UEFA Women’s EURO 2025, further enhancing the connection between the tournament and its supporters.“
Also read: UEFA Champions League 2024/25 Sponsors
Dr Ingo Stryck, Head of Marketing at the PHW Group, added:
“The response to our first partnership with UEFA was overwhelming. We enabled more than 1,000 sports-loving fans to attend the European Football Championship in Germany by winning tickets in prize draws. A unique experience that will be remembered. The feedback from our retail partners was also extremely positive, as we generated a great deal of interest at the point of sale. We now want to build on this success by sponsoring UEFA Women’s EURO 2025. This is the next logical step for us, as our partner, the DFB women, have already qualified for the European Championship. We will use the resulting synergies in a targeted manner to create unique experiences with our WIESENHOF, BRUZZZLER and GREEN LEGEND brands.“
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