UEFA Women’s Euro 2022 tie up with Starling Bank

British bank announced as the official national banking partner.

UEFA has announced Starling Bank as the official national banking partner for the 2022 UEFA European Women’s Football Championship, which will be held in England in July 2022; 31 matches will be played over 26 days across nine cities in England.

Guy-Laurent Epstein, Director of Marketing, UEFA, commented:

“We are delighted to have Starling Bank, LEGO Group and Pandora join us as the first national partners of UEFA Women’s EURO 2022.

“The addition of these three major brands is further proof of the scale of this event and our ambition to make it the biggest women’s European sport event ever.

“It is important for us to have partners on board who share the same values, working together collectively to deliver what is set to be a record-breaking tournament that further grows the women’s game.”

Rachel Kerrone, Head of Brand at Starling Bank, added:

“We are honoured to be able to share the excitement of the Women’s EURO with our customers.

“At Starling, we’ve long been a passionate supporter and driver of gender equality, with our #MakeMoneyEqual campaign. We’re determined to help inspire the same enthusiasm for the women’s game as we saw for the men’s in 2021.”

The tournament, which is looked at as a ‘nationwide celebration of Women’s sports’ in England, will see its partnership with Starling Bank give the Starling customers priority access to tickets.

Aside from Starling Bank, the tournament also has LEGO, Pandora, Booking.com, Hisense, Visa and Adidas as its notable sponsors.