Ultimate Fighting Championship (UFC) partners with Drip Water

The Ultimate Fighting Championship (UFC) has announced signing a multi-year partnership agreement with Drip Water, a lifestyle water brand.

As per the agreement, Drip Water will take up the role of the Official Water Partner of the UFC from January 2025 onward. It will gain branding exposure during all the broadcast features on the Main Card of UFC Pay Per Views and also at the Octagon during all UFC Fight Nights. It will also enjoy branding exposure via Dana White’s Contender Series and the reality series The Ultimate Fighter.

Additionally, the two parties are set to work together on creating a new water bottle which will be displayed at all UFC events.

Robby Miller, Vice President, UFC Global Partnerships, commented:

“Drip’s bold and modern branding, combined with their strong sustainability message, is resonating powerfully with consumers. We’re proud to partner with them to emphasise the role water plays in our sport by integrating Drip into some of UFC’s most exciting moments in the Octagon, supporting our fighters when they need it most. Together, we’ll leverage UFC’s worldwide popularity to help Drip grow its business on a global scale and reach more consumers than ever before.“

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Matt Dodds, Co-founder of Drip Water, said:

“We at Drip are thrilled to have signed this multiyear deal with one of the biggest sporting institutions in the world. UFC is watched by millions globally and this is a major deal for us as a business and for the category as a whole. We look forward to a successful partnership over the next 5 years!”

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Big Zuu, TV Chef, Musician, and Co-founder Drip, added:

“The thrill of a knockout, Bruce Buffer’s iconic ‘and the NEW,’ a sold-out stadium roaring—all echo my excitement as Drip becomes the UFC’s official water partner. After countless nights watching fights, it’s surreal to know these fighters will now be drinking Drip and championing our brand. I can’t wait to show the world that water isn’t boring!”