UFC signs Exodus as first-ever Payments Partner

The UFC has announced a new partnership with self-custodial finance platform Exodus Movement which will see Exodus become the first-ever Official Payments Partner of the UFC. Exodus will have prominent branding across premium UFC assets, including live events, broadcasts, and social media content, inside the Octagon at every UFC event in the U.S and also will be integrated across UFC’s broadcast features during selected events. The UFC and Exodus will also work on other content initiatives including  fight night storytelling and athlete-driven moments. 

Nicholas Smith, Senior Vice President, Global Partnerships & Head of International, TKO, commented,

“Exodus has built a powerful global business by challenging convention and creating a brand that genuinely connects with modern consumers and the way they interact with finance and payments. That mindset makes them an ideal partner for UFC. As we continue to grow the reach and influence of UFC worldwide, partnerships with innovative companies like Exodus are exactly where we see the future heading.”

JP Richardson, CEO and Co-founder of Exodus, added,

“Exodus is UFC’s first-ever Official Payments Partner. Exodus will be inside the Octagon for America’s biggest cultural moments, starting on the White House lawn at UFC Freedom 250. With Exodus Pay, we’re building the future of how Americans use digital dollars without sacrificing control. We’re putting that future at the center of a national celebration as part of this long-term partnership.”