Ultimate Fighting Championship (UFC) ropes in Exodus as first-ever Payments Partner

The Ultimate Fighting Championship (UFC) has announced a partnership with Exodus, a self-custodial finance platform, which is coming on board as the first-ever Official Payments Partner of the MMA promotion company.

Exodus will enjoy prominent branding across premium UFC assets, including live events, broadcasts, and social media content inside the Octagon at every UFC event in the US, while also being integrated across the UFC’s broadcast features during selected events.

Exodus and the UFC will also work on several content initiatives, which will include fight night storytelling and athlete-driven moments.

Nicholas Smith, Senior Vice President, Global Partnerships & Head of International, TKO, commented:

“Exodus has built a powerful global business by challenging convention and creating a brand that genuinely connects with modern consumers and the way they interact with finance and payments. That mindset makes them an ideal partner for UFC. As we continue to grow the reach and influence of UFC worldwide, partnerships with innovative companies like Exodus are exactly where we see the future heading.”

JP Richardson, CEO and Co-founder of Exodus, added:

“Exodus is UFC’s first-ever Official Payments Partner. Exodus will be inside the Octagon for America’s biggest cultural moments, starting on the White House lawn at UFC Freedom 250. With Exodus Pay, we’re building the future of how Americans use digital dollars without sacrificing control. We’re putting that future at the center of a national celebration as part of this long-term partnership.”