Ultimate Fighting Championship (UFC) renews Thorne deal

The Ultimate Fighting Championship (UFC) has announced a partnership renewal with Thorne, a science-backed health and wellness solutions provider, which is thus set to remain the Official Sports Performance Nutrition Partner of the UFC and an Official Partner of the UFC Performance Institute.

The renewal also comes with enhancements set to further strengthen the partnership, with the UFC continuing to integrate Thorne’s “NSF Certified for Sport products into supplement plans” curated by UFC-registered dietitians and coaches for the athletes under the guidance of the UFC Performance Institute.

The renewal will also see Thorne become a Premier Partner of the UFC’s Anti-Doping programme and help the athletes celebrate “Clean Test Milestones” with branded content that will be featured on official UFC social media platforms.

Additionally, Thorne will have branding across various UFC assets, including in the “Locker Room Cam” broadcast, which will be featured during the Main Card of all UFC Pay Per Views. The UFC and Thorne will also work together to create original content for distribution across the former’s digital and social media channels.

Dr. Duncan French, Senior Vice President, UFC Performance Institute, commented:

“The deployment and distribution of Thorne products touches every part of our global operation — from supporting athletes at UFC events and promoting better health and wellbeing after competition, to providing critical supplements, vitamins, and nutrients that optimize training responses.  Thorne is perfectly aligned with our philosophies and represents ‘best in class’ when it comes to offering performance solutions that impact athlete success.“

Colin Watts, Thorne CEO, said:

“We are taking our UFC partnership to the next level this year in a magnitude of ways. As Thorne continues to scale, the opportunity we have to help shape not just UFC athlete performance nutrition protocols but also provide the best sports performance supplements and resources to UFC fans is a really important part of why we partner with UFC. Fans can expect to see more, hear more, and learn more about Thorne over the next year through different UFC channels and at UFC X, the organization’s fully immersive two-day fan experience.“

Jeff Novitzky, Senior Vice President, UFC Anti-Doping Compliance, added:

“UFC’s relationship with Thorne is in direct correlation with the significant reduction in contaminated supplement cases we have seen in our anti-doping program over the years. In addition, Thorne has played a major role in helping UFC athletes achieve “Clean Test Milestones” that we regularly celebrate and which have become a popular element of our anti-doping program.  UFC athletes want the world to know about the considerable efforts they put forth to prove that they are clean athletes, and the safety and efficacy of Thorne supplements have been integral to that process.”

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