Ultimate Table Tennis (UTT) inks Viacom18 deal

Ultimate Table Tennis (UTT) has announced a new partnership with Viacom18, with the latter joining as the exclusive media partner for UTT Season 4. The partnership will see the league live-streamed on JioCinema and broadcast on Sports18.  

The franchise-based league, promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation of India, is scheduled to be held from July 13 to 30, 2023, at the Balewadi Sports Complex in Pune.

Also read: STIGA Sports to be Official Equipment Partner of Ultimate Table Tennis (UTT) till 2027

Niraj Bajaj, Co-promoter of UTT, said:

“The partnership with Viacom18 signifies a notable milestone for the growth of UTT and will offer the supporters unprecedented access to high-quality action from the upcoming season. We will work together to amplify the league’s prominence and thrill, to highlight the exceptional abilities of our players.“

Hursh Shrivastava, Head of Strategy, Rights Acquisitions and Partnerships, Viacom18 Sports, said:

“We are focused on offering our fans the most exciting sports action and table tennis combination of fast-paced and skilful gameplay makes it one of the most visually captivating sports. With Ultimate Table Tennis, we bring the thrill of world-class table tennis action to sports fans in India on JioCinema and Sports18.“

Vita Dani, Co-owner of UTT, said:

“We have seen impressive growth of the sport and a rise in its popularity within the first three seasons. And now, with Viacom18 as our official broadcast and streaming partner, I am certain that we will attract new fans who can be guaranteed of a new and modern viewing experience.”

UTT has witnessed the emergence of talents such as Sathiyan Gnanasekaran, Manav Thakkar, Sutirtha Mukherjee and Manika Batra with their impressive performances in previous editions. It has also seen the participation of several global stars, including Austria’s reigning European champion Sofia Polcanova (World No. 12), Tokyo Olympics bronze medallist Cheng I-Ching (World No. 9), Hong Kong’s two-time World Championship medallist Wong Chun-ting, and World No. 11 Doo Hoi Kem.