Tennis News

US Open announces partnership with Cadillac

Cadillac joins as Official Vehicle of the US Open

The United States Tennis Association (USTA) have netted a new partnership with Cadillac. The new multi-year partnership will see the luxury car brand join as the Official Vehicle of the US Open. 

Cadillac will replace German car brand Mercedes, who held the same post since 2009.The partnership will see Cadillac get on-court visibility throughout the Billie Jean King National Tennis Center and will also get prime branding inventory on the nets throughout the US Open at all the courts including the stadium courts. Additionally Cadillac will also be showcasing their Electriq Theatre at a 3000 square-foot location.

Cadillac will also provide its vehicles for the tournament’s transportation fleet, which will serve the players.

Deanne Pownall, Managing Director, Corporate Partnerships, USTA, commented,

“The US Open and Cadillac are a perfect match. Cadillac is an iconic American luxury brand with a commitment to excellence, innovation and equality. The US Open Tennis Championships is the biggest and boldest tennis tournament and will provide Cadillac with a spectacular showcase to demonstrate its bold vision to fans on-site and around the world. 

‘We are thrilled to be welcoming Cadillac to the US Open as a major sponsor that will electrify the fan experience and play an important role in the overall operation of the tournament for many years to come.”

Melissa Grady Dias, Global Chief Marketing Officer, Cadillac, added,

“At Cadillac’s core is the desire to champion each of us to become the most aspirational and bold version of ourselves. As an organisation, the USTA also champions people and organisations that are bold and disruptive, and working towards a better future.

‘As one of the four majors, the US Open is one of the most culturally relevant tennis events – with a bold footprint, diverse and inclusive player roster and best-in-class fan base and experiences. As the official vehicle of the US Open, we are excited to leverage this hallmark event to mark the arrival of the Cadillac LYRIQ and our brand’s all-electric future in an equally bold way.”

The final Grand Slam of the year, the US Open, gets underway from August 29 and will run till September 11. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

12 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

1 day ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago