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Viacom18 Sports teams up with Tata Open Maharashtra

Viacom18 Sports teams up with Tata Open Maharashtra

December 26, 2022

Viacom18 Sports will be the Official Broadcast Partner of the fifth edition of Tata Open Maharashtra, India’s premier tennis tournament. Fans can catch all the action from the main draw live on Sports18 – 1 SD, Sports18 – 1 HD and JioCinema.

The Tata Open Maharashtra, which returns to the opening week of the ATP calendar, will be held at the Balewadi Stadium in Pune from December 31 to January 7, 2023. The upcoming edition will feature some of the biggest stars from the ATP Tour, including former Grand Slam champion Marin ?ili?, last year’s finalist Emil Ruusuvuori and four other Top 50 players along with 11 Top 100 players in the singles main draw.

Prashant Sutar, Tournament Director, Tata Open Maharashtra, commented:

We are thrilled to welcome Viacom18 Sports on board. In a short period, Sports18 and JioCinema have caught the attention of fans across the country by bringing in world-class sporting action. I am confident that this association will take the tournament to greater heights.

Hursh Shrivastava, Chief Strategy Officer, Viacom18 Sports, said:

We are strengthening our position as the home of world-class sporting action that fans in India can appreciate and enjoy. The addition of Tata Open Maharashtra, South Asia’s only ATP250 event, reiterates our effort to build one of the most-loved sports networks with a rich and diverse portfolio.” 

Sunder Iyer, the Joint Secretary of the All India Tennis Association and Secretary of the Maharashtra State Lawn Tennis Association, added:

Tata Open Maharashtra is the biggest tennis event in Indian sporting history, and this year will be a celebratory edition for us for every tennis fan in India. Broadcast of the action always helps you reach a larger audience and create new supporters for the sport, which eventually bolsters its overall growth.

With a galaxy of stars coming to the city, Pune will celebrate a special fifth year of the prestigious event, and Viacom18 Sports will deliver a high-quality viewing experience that fans can enjoy.

The qualifying rounds of Tata Open Maharashtra will be held on December 31, 2022, and January 1, 2023, with the main draw beginning on January 2, 2023.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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