Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their physical and digital assets.
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Villarreal’s Main Sponsor
Pamesa is a designer, manufacturer, and distributor of ceramic walls and tiles. Headquartered in Almazora, Castellón, Pamesa has been the Main Sponsor of Villarreal since July 2013.
The city of Villarreal has maintained strong ties with ceramics, the latter being a crucial part of the former’s local production. Villarreal CF’s owner, the billionaire Fernando Roig, who also owns Pamesa, has owned The Yellow Submarine for nearly a quarter of a century and has been crucial in them becoming a LaLiga mainstay and a frequent campaigner of UEFA competitions (also, currently the Europa League champions). The club’s stadium (formerly called El Madrigal) is formally known as the Estadio de la Cerámica.
Villarreal’s Official Sponsors
Portillo de Toledo-headquartered Spanish sports equipment manufacturer Joma serves as the official kit supplier to Villarreal CF since the 2016-17 season, when it replaced rival Chinese brand Xtep. The two last renewed their deal in June 2020.
Cervezas San Miguel
Villarreal CF’s deal with the Philippines’ largest brewery makes its beer brand, Cervezas San Miguel, an Official Sponsor of the club. As part of the deal, the two also engage in social media-based fan engagement activities.
Established in Spain since 1953, the American soft drinks giant also serves as an Official Sponsor to Villarreal CF. The two collaborate over several marketing campaigns and also release co-branded annual calendars.
The Valencia-headquartered financial institution is a long-time Official Sponsor of the club. The two work on several initiatives, including co-branded financial cards.
Villarreal‘s Offical Partners
The Madrid-based healthcare insurance company serves as the official medical provider to the club since January 2016. ASISA oversees the players’ access to all medical services, including treatment, recovery, and nutrition.
Audi Marzá is a Castellón-based car dealership that holds licence for retail of Audi vehicles. Villarreal CF announced a partnership with Marzá in July 2016. The partnership with the club sees Marzá use the star power of their players and staff during its marketing events.
Halcón Viajes is a Madrid-based travel agency and an Official Partner of the club since 2015. As part of the deal, it oversees the management of the club’s official travel agency, Viajes Villarreal CF.
Teika is a personalised vending machine services provider headquartered in El Real de Gandía that serves as an official sponsor to the club’s women’s teams – both senior and academy – since October 2019. The two parties last renewed their partnership in June 2021.
Renfe is a Madrid-headquartered logistics and transport company that operates freight and passenger trains across the Spanish railway network.
director11 is a sports management software that offers data centralisation to optimise workflow across all facets of a football club. Based out of Madrid, the company has worked with the club for over the decade, with the last renewal of the partnership between the two parties announced in August 2019.
Wimu Pro is a data validity and reliability tool. The company is based out of Almería, Andalucía.
Sseinse is an Italian luxury fashion brand that provides bespoke off-field formalwear and casualwear to Villarreal CF’s players and staff. The company is headquartered in Nola, Italy.
OVER/D is an Italian “Fast Fashion” brand headquartered in Napoli.