Villarreal CF announce multi-year SPORTFIVE partnership

Villarreal Club de Fútbol have announced a multi-year partnership with sports marketing agency SPORTFIVE, bringing it on board as an Exclusive Partner.

SPORTFIVE will work with the Spanish outfit on the production and commercialisation of Virtual Advertising (VA) and LED advertising, providing end-to-end management of their ad operations, “including full sales execution, strategic planning and implementation.”

The two parties will also work on specially curated brand integrations and engagement activities with the aim of creating “new international opportunities while maintaining strong visibility and activation for domestic partners.”

Juan Antón de Salas, Commercial Director at Villarreal CF, commented:

“Partnering with SPORTFIVE allows us to further enhance our commercial strategy and unlock the full value of our media and advertising assets. Their global reach, market expertise and innovative approach to virtual and LED advertising will enable us to attract new partners, grow internationally and deliver greater value across our sponsorship ecosystem.”

Sergi Vieta, Managing Director — Sales, SPORTFIVE, added:

“This partnership with Villarreal CF is a strong addition to our international portfolio and reflects our focus on driving sustainable commercial growth for rights holders. By combining our global sales capabilities, data-driven pricing and advanced virtual and LED solutions, we are well positioned to maximise the value of the club’s inventory and deliver high-quality, targeted opportunities for brand partners worldwide.”