TMT bar producer Shyam Steel has launched a new television commercial (TVC), which features Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma.
The commercial, which has been developed by Rediffusion Brand Solutions and produced by Cornerstone, is part of a 360-degree campaign and will be put across digital platforms along with general entertainment channels in TV and cinema halls. The campaign will also have an outdoor and print segment.
Also read: Virat Kohli’s Brand Endorsements, Earnings and Net Worth
Lalit Beriwala, Director, Shyam Steel, said:
“The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVCs were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connect amongst our target group.“
Sreeparna Gupta, Rediffusion Brand Solutions, stated:
“The film narrates the story of simple everyday situations to highlight how flexibility in relationships keeps the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.“
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