Virat Kohli launches Oakley’s Meta AI glasses in India

Oakley and Meta have joined forces with Indian cricketer Virat Kohli to launch their Performance AI glasses in India.

The Oakley–Meta glasses are aimed at providing training and performance training through hands-free footage capture and AI-led insights. They are to be promoted through a digital and television campaign headlined by Kohli, where he is shown wearing the glasses during training, also featuring behind-the-scenes content.

On teaming up with Oakley, Virat Kohli commented:

“I have always relied on instinct, but also on understanding my game better over time. What I find useful about Oakley Meta performance AI glasses is that they add small layers of insight without getting in the way. Whether it is staying focused during training or enhancing on-field awareness, it helps build consistency over time. Over time, that can make a difference when you are working towards your next personal record.”

Sandhya Devanathan, Vice President India and South East Asia, Meta, said:

“Performance has always been a balance of instinct and awareness, and increasingly that is being shaped by data. With Oakley Meta performance AI glasses, we are exploring what Athletic Intelligence can look like in practice, where timely insights and lightweight assistance come together in a way that supports how athletes train and stay focused. Our collaboration with Virat Kohli reflects how technology can fit naturally into an athlete’s routine, helping them stay present while continuing to learn from every session and every personal record they work towards.”

Corey Hill, head of Global Sports Marketing at Oakley, added:

“Sport is constantly evolving, and so is the way athletes understand and elevate their performance. At Oakley, we’ve always been focused on pushing the boundaries of what’s possible, and with Meta, we’re bringing a new dimension to that vision. Virat Kohli embodies the mindset we build for: focused, driven and always pushing limits. And that’s exactly where this product belongs.”