Virtus Pro, widely known as VP, is a well-established Russian Esports organisation founded in 2003. It is mostly famous for its participation in games like Counter Strike 2, Counter Strike: Global Offensive and DotA 2.
The organisation is represented by more than 50 players, and since 2003, it has won 100 golds, 170 silvers, and 220 bronze medals in several different gaming events. It also has a women’s team, which was established in 2012.
In November 2015, the team got an investment of over US$100,000,000 from Alisher Usmanov’s USM holdings, and since 2015, Virtus.pro is a part of the ESforce Esports Holding. It has also been involved in several sponsorship deals that have made Virtus.pro one of the leading esports organisations in the world.
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Parimatch is the official betting sponsor for Virtus.pro in the Asian region. This partnership started in 2018. As per the deal, Parimatch supports the organisation’s DotA 2 and CS:GO rosters, with Parimatch’s logo featuring on the players’ jerseys.
HyperX is the official gaming provider for Virtus.pro. It provides the team with customised gaming equipment that include headsets, keyboards, gaming mouse etc. This deal also sees HyperX’s logo featured on the team’s jerseys.
Since the partnership between the two parties began back in March 2020, Virtus.pro has run several giveaways involving HyperX products that have garnered plenty of interest from its fans.
Haval is a CIS (Commonwealth of Independent States) company that partnered with Virtus.pro in 2020. The partnership between Haval and Virtus.рro entails interaction with the first roster of the club not only in DotA 2, but also in CS:GO, an equally popular esports discipline.
In addition, Haval supports the broadcasts of the largest esports tournaments for viewers in Russia and the CIS. Cooperation with Virtus.рro and support for competitions remain the longest-term project of this scale in the CIS.
With the help of the partnership, Haval has reached almost 17 million unique users in Russia.
ByBit is a cryptocurrency social network which signed a three-year deal with Virtus.pro in August 2021. As a result of the deal, Virtus.pro players took part in WSOT 2021, a crypto trading tournament that featured a US$7.5m prize pool.
The company’s logo is featured on player jerseys and on banners in Virtus.pro’s Bearloga app. In addition, the players and club’s social channels have also integrated ByBit’s branding.
Kingston Fury is a high-standard performance memory and storage company. Virtus.pro announced its agreement with the hardware manufacturing company in June 2021. As per the deal, Kingston Fury focuses on providing RAM modules, SSD and flash drives to the esports organisation.
According to the partnership’s press release, the cooperation involves ‘various promotions’ on the organisation’s social networks. In addition, large-scale marketing integrations and other formats are also implemented.
SberMarket | METRO
In November 2021, Virtus.pro announced partnerships with regional online grocery delivery services SberMarket and METRO.
As a result of the deal, The brandings of SberMarket and METRO are integrated into the organisation’s social media channels. This includes logo placement, pre-rolls, raffles and posts.
Throughout the collaboration, Virtus.pro’s players are expected to be integrated into the delivery services’ promotional videos.