The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a new agreement with digital payments firm Visa, which will serve as an Official Partner of the maiden edition of the FIFA Club World Cup, which is set to take place in the US between June 14 and July 13 later this year.
As per the agreement, Visa will work with FIFA to amplify fan experiences through several activations during the tournament.
Romy Gai, Chief Business Officer, FIFA, said:
“As a partner, Visa has played a standout role in growing the global game, and we’re excited to have them with us as the kick-off of this historic competition approaches. The FIFA Club World Cup 2025 will transform the global club landscape. With the unsurpassed scale of Visa and its commitment to innovation, we’re proud to welcome another powerhouse brand that is perfectly aligned with the bold vision of this tournament.“
Frank Cooper III, Chief Marketing Officer at Visa, added:
“This addition to our partnership with FIFA underscores Visa’s commitment to football at every level, from grassroots to the grandest stages. We’re excited to take part in this groundbreaking tournament and to bring new experiences to our clients, cardholders and fans alike.“
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