Internet chess server and social networking platform Chess.com has roped in Indian grandmaster Viswanathan Anand as a brand ambassador.
Anand has been brought on board to increase “the appeal of chess in an effort to strengthen the game in India and outside”. He will feature in various campaigns for Chess.com as well as exclusive content, such as “Weekly Vishy Anand” tournaments with special prizes, appearances on the platform’s live and online events, and commentary on top global and Indian events.
Speaking about the team-up, Anand commented:
“Chess is exploding in India right now and there are millions of people wanting to play, watch, and improve their game. I am honoured to be able to help by passing on what I have learnt down the years and there is no better platform to do so on than Chess.com. I’ll be appearing on shows to commentate, creating fun content, meeting fans and creating new resources to help give back to the chess community both in India and abroad. I can’t wait to get started!“
IM Danny Rensch, Chief Chess Officer, Chess.com, said:
“We are humbled to have Vishy on board for Chess.com. Vishy is not Anand, known as “The Tiger of Madras”, is considered India’s greatest player ever. He is a five time World Champion and held the undisputed title from 2007 to 2013. His meteoric rise as a youngster with his lightning speed got him recognition on the world stage In a career spanning more than four decades he has been a top player winning most of the tournaments.“
Avadh Shah, Country Director, Chess.com, added:
“Viswanathan Anand is one of the greatest sports persons our country has ever produced. He is a huge legend and icon in India. We are delighted to welcome him to the Chess.com family. As the world’s no.1 chess platform, we look forward to working with him to grow chess and make the sport accessible to newer audiences all across the country.“
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