VIVA, a telecommunications firm with data-centric platforms providing customers with the best overall experience, has been announced as a Founding Partner of the 2023 Miami Grand Prix following a partnership agreement with South Florida Motorsports, the promoter of the Formula One race.
The partnership will see VIVA receive trackside and grandstand signage, while also gaining “custom activation space and hospitality within the circuit”.
Jeremy Walls, Senior Vice President and Chief Revenue Officer of the Formula 1 Crypto.com Miami Grand Prix 2023, commented:
“We are delighted to have VIVA onboard as a founding partner for this year’s event. VIVA’s innovative approach to consumer experiences aligns perfectly with our vision to create a world-class fan journey for our race at the Miami International Autodrome. We look forward to working closely with VIVA to create an unforgettable race weekend for fans and partners alike.“
George Alvarez, Chairman of VIVA & CEO of Balesia Technologies, said:
“We are looking forward to our long-term partnership with the Miami Grand Prix and how it allows us to serve and educate new customers. Our platform can assist any company in their efforts to better engage and enhance customer experiences via machine learning and AI. Our solutions are not limited to mobile network operators but can assist any company that wishes to enhance its relationship with its customers or fans.“
The Miami Grand Prix made its debut during the 2022 Formula One season. The 2023 race will be held on May 7, 2023, at the Miami International Autodrome.
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