IPL season is starting in just a few days from now. Last week, Star Sports launched this year’s anthem for the mega event. Now, the brand has started to float TVCs promoting IPL. The first one was launched on 18th March and is titled ‘Kaun Jeetogo’.
The one-minute long spot shows two brothers on their way back from school. The younger one keeps asking his brother questions related to games that kids around them play. The elder one answers every single time. But when it comes to IPL, he only says that when a tiger fights a tiger then only the real tiger wins.
The TVC was conceptualised by Ogilvy and Mather and was shot under Absolute Productions with Shlok Sharma as the director. The names of the two actors are not known yet.
To reach out to the audiences in the Southen part of India, Star has also made this ad in another setup. This one was shot by Radhika Produces Films and has the same storyline as the Hindi one. The ad has further been translated in different southern languages for the benefit of the audiences. The names of the actors in this one are Hitesh S Bharadwaaj and Ashwanth Ashokkumar.
Credits (Hindi)
Agency: Star Sports
Star Creative Team: Vivek Rao, Vikas Dubey, Vaibhav Chib
Star Accounts Team: Vishal Kaul & team
Director – Shlok Sharma
DOP – Rakesh Haridas
Executive Producer – Prafull Sharma
Producer – Aditya Pratap Singh
Associate Producer – Shraddha Patel
Director Associate – Shilpa Srivastav
1st Assistant Director – Aditya Tendulkar
2nd Ad – Anurag Worlikar and Jaideep Duhan
Line Producer – Chetan Kale (Amphibious Films)
Local Line Production Team – Kaushik Guha and Chanpreet Singh(Moon Rise Productions)
Production Manager – Nitin Ambekar (Amphibious Films)
1St AC – Sreejish S. Doss
Focus Puller – Rahul Gaikwad
Art Director – Neeraj Kumar
Makeup – Nane Khan
Wardrobe Stylist – Preeti Sharma
Story Board Artist – Mahesh Gore
DIT – Vishal
Post Producer – Daniel Fernandeses
Associate Post Producer – Anup Khurana
Editor – Shekhar Prajapati
Online – Sunil (Splice)
Grade – Nube
Music – Pankaj Awasthi
VO – Ankur
Sound Engineer – Annu (Shankh Studios)
Credits (Tamil)
Agency – Star Sports
Creative – Vivek Rao, Vikas Dubey, Vaibhav Chib
Accounts – Vishal Kaul
Production house – Radhika Produces Films
Director – Vijay Prabakaran
Producer – Radhika Sawhney and Suresh Triveni
Dop – Sachin Pillai
Line producer – Ra Karthik
Cast- Hitesh S Bharadwaaj, Ashwanth Ashokkumar
DA and 1st AD – Karanbir Ghumman
2nd AD – Madhumitha Venugopal
3rd AD – Dhamodharan, Moorthy
Dialogue writer – Murugesan Ponparthiban
Art Director- Mahendran
Production Manager – Asraf Ali
Location Manager – Kallipatti Jothi
Wardrobe – Prajanya anand
Makeup and Hair – Nagendra
Casting Director – Praveena subbulakshmi malisetty
Story board – Senthil
Unit – Mindscreen
Post Producer – Vikas Narvankar and Harish Bhalerao
Music – RH Vikram
Offline – Aman Shukla
Grade – R Metin Okutay (Nube Studio)
Online – Amit Chitnis
Post Studio – Sallys Studio
Sound Studio – Krimson Avenue, Contrabass studios, Plug in
Sound Engineer – Neville Dubash
Accounts – Moorty Iyer
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