Indian cricketer Washington Sundar has been appointed as electronic company Anker’s brand ambassador in India. Washington Sundar will feature in the brand’s promotions through all digital outlets and will shortly star in his first promotional television commercial. Anker and Washington’s relationship would be managed by the latter’s production company, Whiteleaf Talent. Anker hopes to expand its current loyal client base and reach out to the millennials via this alliance.
Saina Nehwal, an Olympic medalist and elite badminton player was appointed the brand ambassador for Anker innovations in 2019. To facilitate Washington Sundar’s partnership with Anker, the company created a one-of-a-kind Social Media Banter between Saina and Sundar. The witty conversation resulted in the unveiling of the #PowerofDuo collaboration with Anker Group.
Commenting on the association, Washington Sundar, said: “I am excited to partner with a young and dynamic brand like Anker, which is breaking the Industry stereotypes, and are constantly evolving with innovative & stylish Tech products. Through this association, I’m happy to explore my love for gadgets & extend my complete support to see them achieve new heights.”
Gopal Jeyaraj, country head, Anker Innovation, said, “We are excited to begin our new innings with Washington Sundar as our brand endorser. Anker’s journey has been similar to that of Washington Sundar who rose from very humble beginnings to touch cricketing heights at the International level. We feel that his persona is an excellent fit for our brand. We are looking forward to this amazing partnership and extending our best wishes to Sundar, for the ongoing IPL season.”
Anker Innovations, a company established in July 2011 by former Google engineer Steven Yang, is looking to extend its presence in the Indian market. The Shenzhen-based firm, which is well-known in the United States, has a foothold in the country through online retailers such as Amazon, Flipkart, and Paytm. Anker Group’s objective is to establish a deep foothold in the Indian market through this strategy. The brand intends to expand its footprint around the nation over the next year. We aspire to be of the top three in each of our product categories, and our mission is to make revolutionary technologies accessible to everyone.