A month before Rakshabhandan, Cadbury has released a brand new TVC to advertise its Celebration chocolates’ range. The 45 minutes shot perfectly captures the love between a brother and a sister and how it has changed in the past few months of Coronavirus.
Titled #CloserThisRakhi, the advert has been conceptualized by Ogilvy and shot under the direction of Divij Kulkarni. The lead actress in the advert is Rashmi Agdekar, and Adarsh Gourav plays the role of the brother.
Watch the advert here
Director: Divij Kulkarni
Production House: The Pack
Agency: Ogilvy
Client: Mondelez
Product: Cadbury Celebrations
Executive Producer: Vincent Gomes
Cinematographer: Swapnil Sonawane
1st AC: Linesh Desai
Gaffer: Mansoor Ali
Focus Puller: Sajjad Anwar
1st AD: Kirti Nandkumar
2nd AD: Chaitanya Kulkarni
Line Producer: Chetan Kale
Production Manager: Nitin Ambekar
Production Designer: Bindiya Chhabria
Art Director: Ramesh Yadav
Asst. Art Dir: Atul Masurkar
Costume: Sanjna Shah and Shrushti Donde (Gitana)
Hair & Make-up: Zahabia Lacewala
Casting Director: Piyush Raina
Cast: Rashmi Agdekar, Adarsh Gourav
Offline Editor: Nirban Dasgupta
Colourist: Anna Stalter
Music Director: Shubham Shirule
Sound Engineer: Carl Nazareth
Post Production Producer: Leejude Dsouza
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