West Ham United FC partner with Athletes Elevated

West Ham United Football Club (WHUFC) have announced a partnership with Athletes Elevated, an athlete-first network and product marketplace.

Athletes Elevated thus becomes the Back of Shirt Partner of the Irons’ men’s first team. Its logo will thus feature on the back of the team’s matchday shirt, just below the player number, throughout the 2026/27 season, with front-of-matchday-shirt sponsorship rights covering the West Ham men’s academy outfit also part of the agreement.

Additionally, Athletes Elevated will support the West Ham United Foundation, the club’s charity arm, while enjoying branding exposure across West Ham’s matchday and digital assets, including across the club’s social media platforms, website, and wider digital platforms.

Roland Weedon, Founder of Athletes Elevated, commented:

“As a lifelong Hammer, I knew I wanted to partner with West Ham United for the unveiling of Athletes Elevated. What has kept me coming back is what this Club takes seriously beyond the 90 minutes. The West Ham United Foundation puts real work into the community every day. Athletes Elevated is built on the same principle: help athletes give back to the people and causes that shaped them. Putting our name on the back of the shirt is a milestone. Standing with the West Ham United faithful is what makes this partnership matter to us. What begins on the back of the shirt this season points to something bigger moving forward: a model where fans, athletes and the causes they care about are connected in ways football and the sporting world simply hasn’t seen before. West Ham United fans set the standard for loyalty, and we wanted them at the front of the line. Our platform will be giving Hammers supporters priority access from day one, bonus rewards and a direct connection to the athletes, brands and causes they care about most. We built the sign-up around them by design. When a fanbase shows up the way this one does, they deserve to be rewarded.”

Karim Virani, Interim Chief Executive Officer, West Ham United FC, added:

“We are proud to welcome Athletes Elevated to the West Ham United family with a partnership that has our loyal and passionate fanbase at its heart. The Club has built up an incredibly successful relationship with Roland and his teams at Essex Mortgage and Weedon Ranch, and we are looking forward to building on that further with Athletes Elevated. This unique and exciting new partnership will provide our supporters with a new way to shop athlete-endorsed products and earn unique rewards. We’re also delighted to hear the passion Athletes Elevated has shown in supporting the West Ham United Foundation, with work already underway to utilise the partnership to champion the Foundation’s life-changing outreach.”