West Ham United signs new partnership with Athletes Elevated

Premier League club West Ham United has announced a new partnership agreement with athlete-first network and product marketplace Athletes Elevated, who joins the West Ham men’s first team as their Back of Shirt Partner for the upcoming 2026/27 season. The Athletes Elevated logo will be present on the back of the playing kits of the West Ham men’s team and also on the front of the West Ham men’s Academy shirts. Athletes Elevated will support the West Ham United Foundation along with having their branding across the matchday and digital rights including across the club’s social media platforms, website and wider digital platforms. 

Roland Weedon, Founder, Athletes Elevated, commented,

“As a lifelong Hammer, I knew I wanted to partner with West Ham United for the unveiling of Athletes Elevated. What has kept me coming back is what this Club takes seriously beyond the 90 minutes. The West Ham United Foundation puts real work into the community every day. Athletes Elevated is built on the same principle: help athletes give back to the people and causes that shaped them. Putting our name on the back of the shirt is a milestone. Standing with the West Ham United faithful is what makes this partnership matter to us. What begins on the back of the shirt this season points to something bigger moving forward: a model where fans, athletes and the causes they care about are connected in ways football and the sporting world simply hasn’t seen before. West Ham United fans set the standard for loyalty, and we wanted them at the front of the line. Our platform will be giving Hammers supporters priority access from day one, bonus rewards and a direct connection to the athletes, brands and causes they care about most. We built the sign-up around them by design. When a fanbase shows up the way this one does, they deserve to be rewarded.”

Karim Virani, Interim Chief Executive Officer, West Ham United, added,

“We are proud to welcome Athletes Elevated to the West Ham United family with a partnership that has our loyal and passionate fanbase at its heart. The Club has built up an incredibly successful relationship with Roland and his teams at Essex Mortgage and Weedon Ranch, and we are looking forward to building on that further with Athletes Elevated. This unique and exciting new partnership will provide our supporters with a new way to shop athlete-endorsed products and earn unique rewards. We’re also delighted to hear the passion Athletes Elevated has shown in supporting the West Ham United Foundation, with work already underway to utilise the partnership to champion the Foundation’s life-changing outreach.”