West Ham United FC expand Intuit QuickBooks partnership

West Ham United Football Club (WHUFC) have expanded their partnership with Intuit QuickBooks Ltd, which has now become their Official Sleeve Partner.

The Intuit QuickBooks logo will thus be present on the matchday shirt sleeves of the West Ham men’s, women’s, academy, and replica kits. 

Intuit QuickBooks will also have branding presence on traditional matchday and digital assets. It will also be working with the club to improve financial knowledge and literacy through workshops, providing skills to enhance financial management capabilities. 

Also read: West Ham United FC Sponsors 2023–24

Nathan Thompson, Chief Commercial Officer at West Ham United FC, commented:

“We are delighted to announce Intuit QuickBooks as our new Official Sleeve Partner. It was apparent from our very first meeting that Intuit QuickBooks and West Ham United have a shared vision of empowering individuals and business owners to maximise their potential. This partnership has the makings of something truly special. Intuit QuickBooks’ commitment to support small businesses who underpin our community is evident through their decision to allocate some of their rights including advertising space to businesses with smaller resources than them.

“It is also pleasing to see Intuit QuickBooks extend their partnership to the women’s team and we will work together on initiatives to support the business owners who are proud champions of our women’s team. This partnership will deliver significant benefits to both our fanbase and Intuit QuickBooks customers and I look forward to seeing the various initiatives develop moving forwards.“

Michael Benjamin, Marketing Director at Intuit QuickBooks, added:

“This is such a thrilling and powerful first step to our partnership with West Ham United. The Club’s support for our ambition to serve the local small business community is further testament to how two brands that are setting out to change the game and do things differently, can come together. 

“Offering exclusive matchday and ‘surprise and delight’ experiences for West Ham fans, small business owners and QuickBooks customers alike. This will build lasting relationships, demonstrate our commitment to the local community and small business success whilst celebrating everything the West Ham United team has to offer. Watching the players step onto the pitch in their new shirts this season will be a proud moment, marking the beginning of an inspiring journey for both our fans and customers. There’s so much more ahead from this partnership, promising to motivate and uplift everyone involved.“