Telecommunications firm Verizon has signed a partnership with Riot Games which will see it become the Official Founding Partner of League of Legends: Wild Rift in North America.
Verizon has also been named as the Exclusive 5G Network and Services Provider of the Wild Rift North American Series. It will also work with Riot Games to create ‘immersive fan experiences’.
Verizon will also work on integrating its brand into the various Wild Rift tournaments in 2022. It has also acquired the rights to use Wild Rift’s IP across its marketing and social media content and will also use a ‘Founding Partner’ logo on all the promotional content.
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Speaking about the partnership, Matt Archambault, Head of Esports Partnerships and Business Development for Riot Games North America and Oceania, commented:
“After such a passionate response to the Wild Rift game, launching season one of the esport was a natural next step for the title.
“When assessing elite partners for the launch, it was clear that Verizon’s category recognition for speed, scale, reliability and technology sophistication across mobile seamlessly align with the expectations of the Wild Rift community.”
This isn’t the first time Verizon has partnered with Riot Games; Verizon served as a partner for Valorant and League of Legends tournaments in late 2020 as well.
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