Williams on-boards Jumeirah as Team Partner

British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season.

The global luxury hospitality firm’s partnership with Williams will provide its loyal guests and partners with unique moments and curated events at Grand Prix locations worldwide.

James Bower, Commercial Director, Williams Racing, commented:

“We’re delighted to partner with Jumeirah Hotels & Resorts. Jumeirah has an ambitious vision of growth and a dedication to excellence that resonates with our values and the journey we are on. Jumeirah’s strategic growth trajectory has led them to Williams Racing and we look forward to developing and elevating these very special experiences with their incredible hospitality expertise throughout this season and beyond.“

Alexander Lee, Chief Commercial Officer, Jumeirah Group, said:

“We’re thrilled to unveil our partnership with Williams Racing, one of the most iconic brands in the world of Formula 1. With its rich history and reputation for excellence, Williams Racing’s values are perfectly aligned with Jumeirah Hotels & Resorts. We’re proud to launch this partnership in Bahrain, where the new Jumeirah Gulf of Bahrain Resort & Spa is ideally located just ten minutes from the circuit.

“Together with Williams Racing, we’re excited to offer unforgettable and heart-pounding experiences to our guests, partners, and Jumeirah One members. As a result of this partnership, we look forward to introducing our signature Jumeirah Hotels & Resorts experience to Formula One fans around the world. The sport of Formula 1, which thrives on performance and continuously pushing limits, aligns with Jumeirah, and our ambitious vision of growth and expansion.“