Williams Racing teams up with Built For Athletes

New partnership for the 2025 season

British Formula One team Williams Racing have announced a new partnership with premium fitness brand Built For Athletes, who will join the team as their Official Luggage Supplier. The deal will see Built For Athletes provide the team with their ‘high-performance bags and luggage’ for the Formula One 2025 season. 

The partnership will also see the launch of an exclusive co-branded collection, which will include the same travel gear used by the team.

James Vowles, Williams Racing Team Principal, commented,

“We are pleased to welcome Built For Athletes to Williams Racing as our Official Luggage Supplier as we prepare to go racing in 2025. With the demands of a 24-race schedule in 21 different countries, high-quality luggage is an essential component for Formula 1 teams and Built For Athletes bring proven performance and a commitment to excellence and innovation that matches our own.”

Nick Costello, Founder of Built for Athletes, added,

“We are excited to be expanding our partnerships further in the sport of F1 and supporting the Williams Racing Formula 1 Team through the relentless schedule of the 2025 race season. The range is perfectly curated to provide premium yet practical bags and luggage for all nature of trips, and there’s plenty more to come throughout the year.”