Williams Racing announce partnership with Carl Friedrik

Williams Racing have announced a partnership with travel goods brand Carl Friedrik, roping it in as an Official Licensee.

The deal will see the two parties work together to launch a co-branded travel collection, which will include a cabin suitcase, backpack, and luggage tag. This collection is set to be released at the start of the upcoming Formula One season.

Luke Timmins, Director of Merchandise and Licensing, Williams Racing, commented:

“We’re pleased to welcome Carl Friedrik to the team and to expand our lifestyle offering to fans through this collaboration as excitement about our ambition and momentum continues to grow around the world.“

Mattis Oppermann, Co-founder, Carl Friedrik, said:

“Williams Racing is a fabled racing team with which we proudly share a British connection. We’re pleased to announce the collaboration and look forward to releasing our co-branded travel goods range in 2025, which I’m adamant will appeal to Carl Friedrik’s and Williams Racing’s audiences alike.“

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