Williams Racing team up with Santander

Williams Racing have signed a multi-year partnership agreement with global banking firm Santander, roping it in as an Official Partner.

The partnership will kick off from next year, coinciding with the British Formula One outfit signing Spanish driver Carlos Sainz for the 2025 season and beyond.

As per the agreement, Santander will have branding of its online bank, Openbank, featured on the Williams race cars, driver helmets, and team clothing. 

With this partnership, Santander aims to use Williams’s global platform to connect with more customers, offer exclusive experiences like access to the paddock and driver events, and enjoy increased branding visibility for the three US races for the Openbank brand.

Also read: Williams Racing Sponsors 2024

James Vowles, Team Principal, Williams Racing, commented:

“Williams Racing is proud to add Santander to our growing roster of iconic and innovative partners for 2025 and beyond. Joining forces with a global banking giant trusted by tens of millions of people around the world is another significant step in our transformation and we look forward to working with Santander to engage and excite fans in the years ahead.”

Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research of Santander and Vice Chair of Santander Spain, added:

“We are delighted to partner with Williams Racing with a tactical agreement that allows us to keep offering exclusive experiences to our customers and continue to support Carlos Sainz in his new stage. This is one of the most historic teams with the greatest legacy in F1, and complements our role as the official retail banking partner of the competition with a focus on our main markets.”