Wimbledon and short-form video platform TikTok have announced a partnership extension.
The partnership, now in its second year, will have TikTok continue to feature content and behind-the-scenes footage from the event. Fans will also get access to the Wimbledon Hub, which includes exclusive content from the event as well as the players.
TikTok and Wimbledon have also announced that they will be launching a new competition to search for new generation tennis commentators.
Harish Sarma, Global Head of Sports at TikTok, commented:
“Wimbledon represents one of the Grand Slam pillars in tennis with its iconic grass courts and famed hospitality. We are thrilled to be partnering to bring sports fans around the world closer to the action throughout the tournament. With the launch of our new fan competition, we’re excited to give our passionate sports community the opportunity to engage with Wimbledon content in creative ways and ultimately take the fan experience to the next level on TikTok.“
William Giles, Wimbledon’s Content Lead, said:
“We are delighted to be teaming up with TikTok for another year. The platform offers a unique opportunity to bring Wimbledon to new audiences in creative and engaging ways, and given the success of our collaboration thus far, we are excited to see what 2023 holds for us on TikTok.“
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