The All England Lawn Tennis Club (AELTC) has announced a multi-year partnership with British bank Barclays. The partnership will see Barclays join as the Official Banking Partner of the Wimbledon Championships, starting with its 2023 edition.
Barclays will also be donating an annual contribution to the Wimbledon Foundation, which is the official charity of the Club and The Championships.
The partnership sees Barclays replace HSBC, which was the Official Banking Partner of Wimbledon for the past 15 years.
Tom Corbett, Group Head of Sponsorship and Media at Barclays, commented:
“We’re incredibly honoured and excited to be working in partnership with one the world’s most prestigious sporting events and to announce that we’ve signed Frances Tiafoe as our tennis ambassador. Our joint commitment to create legacy, through Barclays community programmes and the Wimbledon Foundation, means through this partnership we can deliver lasting impact and continue to create opportunities through Sport.“
Sally Bolton OBE, Chief Executive of The All England Lawn Tennis Club, said:
“We are delighted to welcome Barclays as the Official Banking Partner of The Championships. Barclays’ commitment to creating access to sport for all is something that we are passionate about and, thanks to their generous support of the Wimbledon Foundation, will be a central theme of our partnership.“
France Tiafoe, American tennis player, added:
“I’m thrilled to be working with Barclays to help change the lives of young people who typically wouldn’t have the opportunity to experience the game of tennis. Growing up, playing at Wimbledon was my dream, so to be an Ambassador for Barclays, the new banking partner for Wimbledon, is very special.“
Paige Murphy, Head of the Wimbledon Foundation, said:
“We are very thankful for Barclays’ commitment to support the Wimbledon Foundation in such a significant way. With our shared ambition of championing and creating opportunities for all in mind, the years ahead will be exciting for us as we work together on a programme that has the potential to make a positive and inspiring impact on the lives of so many.“