The Women’s National Basketball Association (WNBA) has confirmed a multi-year renewal of its partnership with gambling firm FanDuel. The renewal will see FanDuel serve as the Official Sportsbook Partner and Daily Fantasy Partner of the WNBA.
As the WNBA’s Official Daily Fantasy Game, FanDuel will gain access to all official marks on its platform, including highlights. FanDuel’s platform and the newly-launched FanDuel TV and streaming service FanDuel+ will also feature WNBA content, while FanDuel branding will also be present on all digital WNBA channels.
Speaking on the renewal, Amy Howe, Chief Executive, FanDuel, commented:
“FanDuel has made a concerted effort to support sports equity. We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organisation that is the true pioneer in the space – the WNBA.
“This new deal allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball including highlights now on FanDuel TV.“
Cathy Engelbert, Commissioner, WNBA, added:
“We continue to see increased interest from a broadening fanbase in the WNBA. Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing its offering to meet that demand, as shown by our partnership renewal.
“In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience.“
FanDuel first partnered with the WNBA in 2017 and was the first major fantasy platform to launched an official WNBA game.