The Women’s National Basketball Association (WNBA) has signed a multi-year partnership with tire and wheels retailer Discount Tire and one of its brands, Continental Tire. The partnership sees Discount Tire join as the Official Tire Retailer of the WNBA, with Continental Tire joining as the Official Tire of the WNBA.
The partnership will provide both brands ample media exposure across various platforms, including TV visual signage, on court virtual signage, and also on the WNBA’s official social and digital sites.
Colie Edison, Chief Growth Officer, WNBA, commented:
“The WNBA is thrilled to partner with Discount Tire and Continental. This collaboration represents an exciting opportunity to join forces with a brand that shares our commitment to excellence and empowering communities. Together, we will drive the game forward, while promoting inclusivity, safety and innovation.“
Dean Muglia, Chief Executive Officer, Discount Tire, added:
“We are proud to partner with the WNBA, a dynamic collaboration that celebrates strength, perseverance and the power of teamwork. Just as the WNBA continues to amaze basketball fans, Discount Tire strives to amaze our customers by empowering them with the right tire choices based on vehicle, driving preferences and geographic location to make buying tyres more inviting, easy and safe. We are excited to support the WNBA and their passionate fan base.“
Travis Roffler, Director of Marketing, Continental Tire The Americas, LLC, said:
“We are excited to partner with Discount Tire as a sponsor of the WNBA. We’ve been a longtime supporter of college basketball so we’re pleased to add the WNBA to our partnership portfolio as well. We’re thrilled to align with Discount Tire and the WNBA, as three brands that exemplify top performance. We look forward to the competition we’ll see this season!“