Wolverhampton Wanderers FC (Wolves) team up with SUDU

Wolverhampton Wanderers FC, commonly known as Wolves, have inked a long-term partnership agreement with sportswear brand SUDU, which will thus become the club’s Official Technical Kit Partner from the 2024/25 season onwards.

As per the agreement, SUDU will design and manufacture all kits for the club. 

Also read: Wolverhampton Wanderers FC Sponsors 2023–24

Maximilian Kilman, Captain, Wolverhampton Wanderers FC, said:

“It has been really interesting to play an active part in creating our kit for this season. Since we were first introduced to SUDU, the designers and product development team have kept us constantly updated. Seeing feedback on fabrics, design and our performance needs worked into the finished products has been a really positive experience for us. We are delighted with the final products and excited to wear them this season.“

Joe Poole, Head of Partnerships, Levy Merchandising, added:

“We are incredibly proud to partner with such a well-supported club like Wolves, with an amazing fan base and rich heritage. All of which has inspired the 2024/25 range. By streamlining the supply chain, our new pricing model eliminates the middleman, which in turn allows us to reduce expense without compromising on the craftsmanship or materials. This innovative partnership allows us to collaborate and deliver exceptional value for both Wolves and their supporters. We’ve seen the price of Premier League jerseys increase consistently over the past few years. Our philosophy is that a pro jersey should not cost £125, Wolves’ will be £80. A replica jersey should not cost £80, Wolves’ will be £58.

“We’ve big ambitions for Levy Merchandising and the SUDU brand having successfully launched our first Run menswear collection last month. Expansion into other categories is already being worked on with further product ranges to come, likely in early 2025, and we will be looking to further build out partnerships with other teams across sports.“

Russell Jones, General Manager of Marketing and Commercial Growth, Wolverhampton Wanderers FC, said the following regarding the SUDU deal:

“This fresh new approach to kit creation is long overdue and we’re delighted that Wolves get to be at the forefront of this innovative approach. For far too long top tier clubs like Wolves have been held to template designs.  This partnership enables Wolves to work with fans and players to create technical product with our heritage at the forefront of design.We are also able to continue to widen our reach, as this innovative model allows us to create attractive price points to better distribute within the UK and internationally ensuring that Wolves products can be available, at affordable prices for fans, in stores all over the world.“